Streamlined Phone + Identity Verification Results
+94%
Conversion Rate
35% → 68%
-50%
Steps Reduced
4 steps → 2 steps
RM 52M
Additional Revenue
Annual potential
| Step | Current Rate | Proposed Rate | Improvement | User Impact |
|---|---|---|---|---|
| Step 1: Phone OTP | 85% | 92% | +8.2% | +700 |
| Step 2: Identity Confirmation | 35% | 68% | +94.3% | +3,300 |